Company Profile
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Booking Holdings (

Marketcap Sector Stock Symbol
$108.89 B Tech BKNG
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United States

Booking Holdings ( Company Overview

Introduction to Booking Holdings (

Booking Holdings is a leading online travel and related services provider, operating in over 220 countries and territories throughout the world. The company, which was founded in 1997, offers a wide range of travel services including hotel reservations, airline tickets, car rentals, and vacation packages through its various brands, including,,, Kayak, OpenTable, and, one of the company’s most popular brands, is a global leader in online accommodations, with over 28 million listings, including homes, apartments, and other unique places to stay. The company is committed to making it easier for everyone to experience the world by offering a diverse range of accommodations and travel experiences.

With a customer base that includes both leisure and business travelers, Booking Holdings has established itself as a trusted provider of travel services, offering convenience, choice, and value to its customers. The company’s commitment to innovation and customer service has propelled it to the forefront of the online travel industry.

History of Booking Holdings

Booking Holdings was founded in 1997 by Scott Blume, Jay Walker and Bill Gates as a small start-up called Bookings B.V. The company initially focused on providing hotel reservations through telephone and fax, and later expanded its services to include online hotel bookings. In 2002, the company acquired, a Dutch online hotel reservation site, and rebranded itself as Booking Holdings in 2018 to better reflect its diverse range of travel services.

Over the years, Booking Holdings has expanded its presence in the global travel market through strategic acquisitions and partnerships. The company has continuously diversified its portfolio of brands to provide a wide range of travel services to its customers. Today, Booking Holdings is a household name in the online travel industry, offering a comprehensive suite of travel services to millions of customers around the world.

Founders of Booking Holdings

The founders of Booking Holdings are Scott Blume, Jay Walker, and Bill Gates. Scott Blume, a seasoned entrepreneur with a background in the travel industry, was the driving force behind the company’s founding. Jay Walker, a serial entrepreneur and inventor, provided the vision and strategic direction for the company, while Bill Gates, the co-founder of Microsoft, played a key role in providing the initial funding and support for the start-up.

These visionary founders recognized the potential of the internet to revolutionize the travel industry and set out to create a company that would leverage technology to provide innovative and convenient travel services to customers around the world. Their combined expertise and vision have been instrumental in shaping Booking Holdings into the global travel powerhouse that it is today.

Headquarters of Booking Holdings

Booking Holdings is headquartered in Norwalk, Connecticut, USA. The company’s headquarters houses the executive leadership team, as well as various departments responsible for the operations, marketing, and strategy of the company’s diverse portfolio of travel brands. The strategic location of the headquarters allows Booking Holdings to maintain a strong presence in the global travel market and to oversee the activities of its subsidiaries and brands across the world.

In addition to its headquarters in Norwalk, Booking Holdings operates regional offices in major cities around the world, including Amsterdam, Singapore, and Shanghai. These regional offices enable the company to connect with local markets, partners, and customers, ensuring that Booking Holdings maintains a strong global presence and remains at the forefront of the ever-evolving travel industry.

In conclusion, Booking Holdings is a global leader in online travel and related services, offering a wide range of travel options through its various brands. The company’s commitment to innovation, customer service, and strategic partnerships has propelled it to the forefront of the online travel industry. With a strong leadership team and a diverse portfolio of travel brands, Booking Holdings is well-positioned to continue to provide convenience, choice, and value to its millions of customers around the world.

Company Profile: Booking Holdings


Booking Holdings is a leading provider of online travel and related services, headquartered in Norwalk, Connecticut, and operating globally. The company was established in 1997, and has since become one of the largest e-commerce companies in the world, offering a wide range of travel products and services, including hotel bookings, car rentals, restaurant reservations, and various other travel-related activities.

The company operates through various brands, including, Priceline, Agoda, Kayak, OpenTable,, and others. This diverse portfolio of brands allows Booking Holdings to effectively cater to the needs of different types of travelers, from budget-conscious consumers to luxury seekers.

Booking Holdings has built a strong global presence, with operations in over 220 countries and territories. The company’s platform is available in 43 languages, facilitating bookings for customers around the world. With over 28 million listings, Booking Holdings offers a vast and diverse selection of accommodations, from high-end hotels to vacation rentals and everything in between.


Booking Holdings offers a comprehensive range of travel products, with a primary focus on hotel reservations., the company’s flagship brand, provides a user-friendly platform for customers to book accommodations of all types, from small B&Bs to luxury resorts. In addition to hotels, also offers flight and car rental services, making it a one-stop shop for travelers looking to book their entire trip in one place.

Priceline is another key brand under the Booking Holdings umbrella, offering discounted travel services through its Name Your Own Price feature, as well as traditional hotel, flight, and car rental bookings. Agoda focuses on the Asian market and offers a wide range of accommodations, flights, and activities in the region.

Kayak, acquired by Booking Holdings in 2013, is a metasearch engine that allows users to compare prices on flights, hotels, and rental cars across various travel sites. OpenTable, a leading provider of restaurant reservations, expands Booking Holdings’ offerings into the dining category. allows customers to rent cars from leading car rental companies worldwide, offering a convenient and hassle-free booking process.

Booking Holdings’ diverse portfolio of brands ensures that it can cater to a wide range of travelers, from budget-conscious individuals to luxury seekers, making it a major player in the online travel industry.

Relevance in the Field

Booking Holdings’ strong global presence and diverse range of travel products make it a significant player in the online travel industry. The company’s extensive network of partnerships with hotels, airlines, and other travel service providers allows it to offer competitive pricing and a vast selection of options to its customers. This has helped Booking Holdings establish a strong reputation in the industry and attract a large and loyal customer base.

Booking Holdings’ continual investment in technology and innovation has allowed it to stay ahead of the curve in the ever-evolving online travel space. The company’s user-friendly platforms, advanced search and booking tools, and personalized recommendations have enhanced the overall customer experience and contributed to its relevance in the industry.

Additionally, Booking Holdings’ commitment to sustainability and corporate social responsibility has further solidified its position as a leader in the travel industry. The company actively works to reduce its environmental impact, support local communities, and promote responsible travel practices.


Booking Holdings has sustained consistent growth over the years, driven by its strong brand portfolio, global reach, and innovative approach to online travel. The company’s financial performance reflects its market leadership and sustained business success.

As the travel industry continues to evolve, Booking Holdings is well-positioned to adapt to changing consumer preferences and market trends. The company’s commitment to technological advancement, customer-centric approach, and diversification of its product offerings enable it to stay competitive and relevant in the rapidly changing landscape of online travel.

With a strong focus on customer satisfaction, technological innovation, and global expansion, Booking Holdings is set to maintain its position as a dominant force in the online travel industry for years to come.

Key Details

Name Booking Holdings
Founded 1997
# of Employees Over 26,000
Sector Travel and E-commerce
Main Products Hotel reservations, flight bookings, car rentals, restaurant reservations
Revenue Over $15 billion
Headquarters Norwalk, Connecticut, USA
Countries Operating in over 220 countries and territories
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